K-pop enthusiasts worldwide leverage their community power to advocate for environmental changes, influencing significant corporate and public decisions on climate issues.
Victoria Milko reports for The Associated Press.
In short:
- Kpop4Planet, started by fans in 2021, effectively engaged in environmental causes, including a significant petition against Hyundai over coal energy usage.
- The group's efforts have prompted changes in the entertainment industry towards more sustainable practices, including eco-friendly album productions.
- K-pop fans, known for their organizational skills on social media, are now recognized as a potent force in climate activism, advocating for broader environmental awareness and policy shifts.
Key quote:
"I spotted how K-pop fans can be seen as a potential power. We think we can harness that power for climate change action."
— Nurul Sarifah, co-founder of Kpop4Planet
Why this matters:
K-pop fans have organized themselves into a force capable of mobilizing quickly and effectively. They've flooded social media platforms with campaigns urging major companies to adopt more sustainable practices or to reconsider their environmental impacts. This activism extends to pressuring governments to implement stricter environmental regulations, demonstrating their commitment to leveraging pop culture for the greater good.
