Tesla's workforce faces a more than 10% reduction as the company navigates a dip in electric vehicle demand and stiffening market competition.
David Ferris reports for E&E News.
In short:
- Tesla announces job cuts for more than 10% of its workforce due to reduced demand for its electric vehicles and increased competition.
- The company has also seen high-profile departures including Andrew Baglino, key in vehicle development, and Rohan Patel, former climate advisor.
- There is a global slowdown in EV market growth, with Tesla facing strong competition from cheaper models and new entries from traditional automakers.
Key quote:
"I don’t want to make this sound too cynical, but it’s an indication that Tesla is a car company."
— Mike Ramsey, auto analyst at Gartner
Why this matters:
These layoffs could lead to a short-term reduction in EV production, affecting availability and potentially slowing down the overall adoption rates of electric vehicles. On the other hand, it might also lead to cost restructuring, resulting in more competitively priced models that could stimulate market demand.
What is the role of electric vehicles in the push for environmental justice?
