A coalition of climate-focused organizations has launched a $55 million ad campaign highlighting the economic benefits of Vice President Kamala Harris’s environmental policies ahead of the 2024 election.
Maggie Astor reports for The New York Times.
In short:
- The ad campaign, targeting six swing states, reframes Harris’s climate policies as boosting the economy.
- Ads link Harris’s clean energy efforts with job creation, healthcare improvements and reduced living costs.
- The coalition sees economic framing as essential, given voter concerns about the economy.
Key quote:
“Clean energy is cheaper energy. If she’s looking at how can things be more affordable for voters, this is one way to do that.”
— Pete Maysmith, senior vice president of campaigns at the League of Conservation Voters
Why this matters:
Framing climate policy as an economic benefit may resonate with voters who prioritize financial stability. This approach could shape voter perceptions in the upcoming election.
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