Ahead of the 2024 Paris Olympic Games, over 100 athletes have called on Coca-Cola and Pepsi to eliminate single-use plastic bottles and promote reusable products at sports events.
Marianne Gros reports for POLITICO.
In short:
- Athletes sent a letter to Coca-Cola and Pepsi CEOs urging them to end plastic pollution at the Olympics.
- Signatories include Olympic medalists from various countries and nine international sports organizations.
- Despite a ban, 40% of drinks at the Paris Games will reportedly be in plastic bottles.
Key quote:
The Games "will be the perfect opportunity for you and your companies to trigger a sea change in how the world understands packaging and light the torch for reuse."
— Athletes' letter to Coca-Cola and Pepsi CEOs
Why this matters:
Single-use plastics contribute significantly to global pollution, impacting wildlife and human health. Athletes' advocacy highlights the need for sustainable practices at major events to inspire wider change.
