In an effort to combat the health risks associated with PFAS, commonly known as "forever chemicals," used in water-repellent clothing, sweeping bans will soon take effect, reshaping the industry.
Kristin Hostetter reports for Outside.
In short:
- PFAS, found in numerous consumer products for their repellency qualities, are facing widespread bans due to health concerns.
- By 2024, 35 states in the U.S. will introduce policies to eliminate these chemicals, impacting various industries and consumer expectations.
- Alternatives to PFAS are being developed, but require more maintenance, marking a significant shift in consumer habits.
Key quote:
"The widespread bans will start to turn off the tap. Then we’ll need to look at mitigation of the PFAS that already exist and reducing the toxic load on our bodies and in our environment."
— Ammi Borenstein, founder of Snaplinc Consulting
Why this matters:
The article reports on a pivotal turning point in how industries and consumers approach product safety and environmental responsibility with broader implications of chemical use in consumer goods on health and the environment. Outdoor brands in particular, are taking the lead in phasing out PFAS.














