The NBA commits to cutting its carbon emissions by half within the next six years, leveraging its global influence and internal initiatives.
Jacob Uitti reports for The Guardian.
In short:
- The NBA's environmental focus includes significant changes to team travel, fan engagement, and venue operations to tackle climate change.
- Efforts span from reducing game-related travel to promoting regenerative agriculture practices in food sourcing at NBA venues.
- New strategies involve more than emission cuts, with initiatives like using renewable energy at events and supporting sustainable farming practices.
Key quote:
"We're pretty bullish in believing that food systems is the key to unlock this."
— Justin Zeulner, founder and president of The Wave Foundation
Why this matters:
Addressing climate change requires influential entities like the NBA to lead by example, implementing practical solutions that others might follow. Their broad reach allows them to influence the sports industry as well as global environmental practices.
