The Epoch Times, a pro-Trump publication, has been accused of spreading anti-climate misinformation through hundreds of ads across Europe, leading to concerns about stoking climate skepticism.
Joey Grostern reports for DeSmog.
In short:
- The Epoch Times has run 425 anti-climate ads on social media in Europe since January, with many targeting the role of CO2 in climate change.
- The publication has faced scrutiny for misleading claims, resulting in several ads being flagged or removed by Meta platforms.
- Global Witness, a campaign group, has urged the UK Advertising Standards Agency to investigate and potentially ban these ads.
Key quote:
“After sowing division and disinformation in the U.S., everyone in the UK should be alarmed that the Epoch Times is using the same playbook here."
— Nienke Palstra, campaign strategy lead, Global Witness.
Why this matters:
Misinformation campaigns can hinder global efforts to combat climate change, influencing public perception and political agendas that impact environmental policy. Read more: Moving forward after four years of fights and falsehoods.
