Notpla, a London-based company, is revolutionizing packaging using seaweed, an eco-friendly alternative to plastic.
Stephen Armstrong reports for WIRED.
In short:
- Notpla, led by Pierre Paslier, utilizes seaweed to create biodegradable packaging for various products, including beverages and fast food.
- This innovative material grows rapidly without needing fresh water, land, or fertilizer, and it helps reduce carbon and ocean acidity.
- Notpla's journey began with edible drink containers for marathons, leading to sustainable solutions for takeout food containers and other products.
Key quote:
"We wanted to create something that would feel more like fruit; packaging that you could feel comes more from picking something from a tree than off a production line."
— Pierre Paslier, CEO of Notpla
Why this matters:
Notpla's seaweed-based packaging represents a significant stride in combating plastic pollution, crucial for preserving marine ecosystems and overall environmental health. This innovation aligns with global efforts to reduce waste and protect our planet, showcasing a practical and scalable solution to a pressing environmental challenge.
Be sure to read: Food packaging can harm human health.
