The plastics industry has deployed influencers, misleading messaging and covert tactics to push back against environmental criticism while nations negotiate a global treaty to address plastic pollution.
Hiroko Tabuchi reports for The New York Times.
In short:
- A leaked trove of documents reveals that the National Association for PET Container Resources (NAPCOR) has funded a covert campaign using influencers and social media to counter environmental concerns about plastics.
- Despite claims of PET plastics being a "zero-waste system," less than 30% of PET bottles are recycled in the U.S., with the remainder contributing to microplastic pollution and environmental harm.
- The campaign’s lack of transparency, including undisclosed sponsorships and misleading messaging, has drawn scrutiny, particularly as global leaders meet to negotiate a treaty aimed at curbing plastic production.
Key quote:
“The campaign’s goal is for this content to be authentic and from the creators’ viewpoints.”
— Lindsay J.K. Nichols, NAPCOR Communications Director
Why this matters:
While international negotiators look for solutions, the industry is doubling down on spin. The playbook is clear — shift the blame onto consumers and push rosy recycling myths — all while sidestepping accountability for the millions of tons of plastic pollution spiraling out of control.
